For me this includes prompting people to think the issue through fully and see that fairtrade is needed in all aspects of our lives and communities – and not just for coffee beans, tea & chocolate (the ones that are immediately thought of), but for all farmers and for all aspects of trade regardless of firstworld/thirdworld placement.

The issue of ethics, support and social justice is one we should all think on more, and yes ebooks come into this too, especially when we look at how authors are recompensed, how loss of jobs can be causal etc :0)

For me O-Books just made a real fairtrade move, even though others may think this lessens what the purpose of fairtrade is – I though would ask you to consider more deeply the real ethics of trade, support and community at all levels.

It’s fairtrade fortnight, btw, though I’m for fairtrade all year round.

http://bit.ly/d7Ne1S

Now come on the rest of you – let’s see you match this!
Or at least up your ante to the kind of level LionHudson do if you are willing to keep taking returns and doing promo’s etc.

If these publishers can do it surely you all can think about it a wee bit harder and actaully make the step of commitment to fairtrade and parity – maybe even in time for fairtrade week??