Ali Hull

Ali Hull

IF YOU’VE BEEN in the Christian book trade for any length of time, odds are you’ve heard of Ali Hull; you may even know her. But if not, that’s not surprising: she’s one of those remarkable people who work away in the background, helping authors turn their ideas into books, one of the unsung heroes without whom the book trade as we know it today simply wouldn’t exist.

Ali is a Commissioning Editor who has been commissioning books since 1999, and is currently working for Lion Hudson. She has edited over one hundred titles, and worked with most of the leading UK Christian authors, including Jeff Lucas, Nick Page and Adrian Plass. She has also been running (and speaking on) writers’ courses since 2003 and is an active member of the ACW (Association of Christian Writers) facebook group. In this post she explains to would-be authors…

How not to be rejected

One of my favourite jobs, as a Commissioning Editor, is going through the slush pile. There are two reasons for this – the first is the hope of striking gold, in the form of an excellent manuscript or idea: well presented, clearly written, properly thought through, and ideal for our market.

A girl can dream …

And the other reason? Sheer amusement.

I have a file on my laptop labelled ‘Insane proposals’. And while it is not full, it should be, and would be, if more of these arrived by email, rather than by post.

Most of those that do come by post come without that simplest of accompaniment – the SAE. Our website specifies that we need one, and won’t respond without one: people do not send them. Having ignored the guidelines – and most publishers do put these onto their websites – what else do writers do that ensures their work hits the bin in a matter of seconds?

They don’t look at what we publish: they don’t look at what anyone publishes. They send novels that are 200,000 words long. They send the Bible, in rhyming couplets. They send short stories. None of these fit our list.

No matter how often you tell me, I do not believe that God dictated your book to you.

Their writing is poor. Their stories have no shape (I don’t deal with fiction, but see memoir and autobiography – and this needs to be as well structured as a good novel). Their characters are two-dimensional at best: their dialogue lacks credibility. Most of us hate being bored, but we are quick to bore others. Their descriptions rely heavily on adjectives and adverbs; they don’t know when to show, when to tell, or what I mean by showing not telling. They wouldn’t go near a GP who hadn’t studied, yet want to let their writing loose on the world without ever having thought about honing their writing skills. They don’t understand how language works. They often don’t want to write – they want to be published. You have to love writing for its own sake.

They have no idea why their books should be picked up and bought, or read. They have a completely misguided belief – make that a delusion – that, as soon as their books hit the shelves, the bookshop will be surrounded and the shop assistants crushed in the rush to seize their precious title.

Finally, no matter how often you tell me, I do not believe that God dictated your book to you. What I do find interesting is the good writers – who could perhaps be forgiven for thinking that He had a hand in their work – never claim it. The poorer the writing, the more likely it that God is apparently responsible for every inappropriate word and misplaced comma.

Whatever you do, take your writing seriously, and make it the best writing it can possibly be.

What remedy? Waterstone’s stocks quite a few books on writing and being published: and my three current favourites are Write to be published by Nicola Morgan: Creative Writing, edited by Linda Anderson, and How to Write, edited by Philip Oltermann. Join the Association of Christian Writers. Read, read, analyse and read. And there are courses out there, and if you want one that will give you access to a commissioning editor, as well as the former Publishing Director at Authentic media, check out www.lakesSchool.com

But whatever you do, take your writing seriously, and make it the best writing it can possibly be.

Links Revisited (and more)

Last but not least: all of the books Ali mentions should be available to order from most bookshops, not just Waterstone’s, including any Christian bookshop with a mainstream wholesaler’s account such as those signed up to Gardners’ Hive. Any Christian booksellers reading, please feel free to shout out for your shop if you can supply these books…
Fiona Veitch Smith

Fiona Veitch Smith

I MET FIONA VEITCH SMITH online via the Association of Christian Writers facebook group, where she was telling us a bit about her experiences of trying to persuade Christian bookshops to stock her new children’s book, David and the Hairy Beast.

Curious to know more, I checked out her website where I found, to my delight, an excerpt — and loved it. Hopefully, you will too — and you might even find your customers like it as well, but there’s only one way to find out about that…

I invited Fiona to tell us all about it. She writes:

David and the Hairy Beast claws its way to market

When we read of bookshop chains shutting down, publishing contracts becoming scarcer than a footballer without a super injunction and the bogey man of the e-book market changing the way we consume books, then you would be forgiven for raising an eyebrow at a new company launching its pilot title – in hard copy. Add to that the fact that the pilot is ‘self-published’ and the more business savvy among you may well be tutting in disdain. And yet, that’s what Crafty Publishing is doing. My husband Rod and I felt called to start Crafty Publishing using some of the redundancy money he received after being ‘released’ from the NHS. Our vision is to test out the market and distribution chains with a series of children’s picture books that I’ve written and then, if all goes well, start taking on other titles.

But we’re not going into this blindly. I am not a wannabe author who is so desperate to see her name in print that I’d sell the family silver to see it happen. I am already published and produced in a variety of genre including theatre, film and books. I’m currently working on a non-fiction book contract with Lion Hudson and a devotional booklet contract with CWR as well as continuing to work on a series of ghost-written children’s books for the secular market. In addition, I have worked as a freelance editor for Tafelberg Publishing in South Africa as well as for a number of magazines (in the UK and SA).

So why am I publishing my own work? I got a taste for the business side of self-publishing about eight years ago. My first book, Donovon’s Rainbow, was published in South Africa by Vineyard International Publishing (who have subsequently discontinued their children’s line). The book was not distributed beyond Vineyard bookshops in the UK, so when I moved back here in 2002 I asked permission from the publisher to distribute it. Effectively then I took on the job of a self-publisher. I entered the book for the Writers’ News best self-published / independently published children’s book of the year award in 2002 and won. The award gave me confidence to tackle the market and I was able to distribute the book to around 20 bookshops in the UK (secular and Christian).

It was a steep curve and I quickly had to learn about things like wholesale discounts the pros and cons of sale or return, the horrors of cold calling and the shaky financial footing of independent booksellers. I also realised that the title I was trying to sell did not fit easily into existing age categories and that the cover made it look as if it was for a younger readership than it actually was. Despite that, the book went into profit, but we would not do it the same way again.

So when my husband and I decided to launch our own title this year, we had some background to draw on. In addition, since 2002, the internet has become a much more effective marketing tool and as he is a professional software developer, he has been able to tackle that side of things.

But it’s still a scary world out there for a new publisher, not least when dealing with some bookshop managers who consider any ‘retelling’ of a bible story with the same abhorrence they normally reserve for Satan (or Rob Bell). However, there are some great folk too and in the month since the title’s been launched, five bookshops have agreed to stock us and our online sales are ticking over very nicely.

David and the Hairy Beast

David and the Hairy Beast

Our pilot title is called David and the Hairy Beast (retailing at £5.99) and is the first in a series of six books about the childhood of King David. The illustrations are by my design partner, Amy Barnes. We’re working on the next book, David and the Kingmaker, now. It will be ready for distribution in October, in time for the Christmas market. We’ll see how sales go in the New Year before launching the third in the series David and the Giant.

To find out more, please visit www.craftypublishing.com

Fiona Veitch Smith
e: Fiona AT thecraftywriter.com
www.thecraftywriter.com
www.craftypublishing.com
facebook.com/pages/Crafty-Publishing/229271997105270

I met Mel Menzies online earlier this year when she joined the Christian Authors, Booksellers and Publishers facebook group. It wasn’t long before her posts and comments began to intrigue me, so I invited her to tell us more — and I’m glad I did…

Mel writes:

I feel honoured to have been invited to write a guest blog and, having read through some of the others, hope that mine will live up to expectation. Phil suggested that I say something about myself and what I do. As if the two were separable!

Meeting MelWhich came first: faith or writing? My earliest recollection is of sitting on a beach, when I was four, asking my (non-Christian) father about God, and learning that unbelief did not equate to a closed mind – thank God! My second is of absorbing his love of words as he read to me, nightly, from a leather-bound copy of Great Short Stories of the World; and my third of the way his lip trembled as he spoke the ‘who hath dared to wound thee’ line in the story of The Selfish Giant.

By the age of fourteen, despite my non-Christian family, I had met my Saviour, made a private commitment to God (confirmed in my twenties), and picked up my first rejection slip – from a prestigious short-story magazine. Later, as PA to Paul Gallico (author of Snow Goose and Poseidon Adventure) I continued what was to be a lifetime of learning the craft of creative writing.

Those early experiences shaped my life. My passion, which has never wavered, is to comfort others with the comfort with which I have been comforted, a scriptural adage which I have translated as ‘bringing hope to the hurting’. Betrayal and a broken marriage spawned the first of numerous articles, published in various magazines, and my first books on the subject of being unequally yoked, and divorced but not defeated. A deluge of readers’ letters convinced me that I was bringing to my readers the much needed comfort of my commissioning verse.

My middle daughter’s reaction was less positive! Eventually, her ongoing heroin addiction became the subject of a book, followed by another on stepfamilies when I was happily remarried. My husband and I trained as marriage enrichment counsellors, and led family forums. By then, I was being sought by radio and TV programme makers, and speaking engagements came thick and fast. Major publishers began to commission me, and my seventh or eighth book made it to No. 4 in the Sunday Times Bestseller list.

Then everything came to a halt! My daughter’s thirteen years of heroin abuse and much prayed for deliverance, had been followed by five, happy, productive years, during which she’d graduated from college, settled down with a young man and had a baby. Proud of her achievements, she begged me to write a book. I felt uneasy – and with good reason. When I agreed to a magazine article, it soon became apparent that there were those who had an interest in seeing her plug a gap in the heroin trade.

On the morning of my twelfth wedding anniversary, came the phone call I no longer thought to dread. Kat (not her real name) had been found dead. Two people were arrested. However, because it is government policy not to pursue such cases through the courts, they were cautioned, at the Inquest, to say nothing that would incriminate them. I had my own views, but one thing was clear. Better my daughter was with the Lord than returned to the hell she’d previously inhabited.

It took me twelve years to begin to write Kat’s story. When, soon after her death, my husband’s business nearly failed and I was offered employment as Copyright & Financial Manager of The Jubilate Group, I accepted it as God’s provision for us. The privilege of working with such gifted hymn and song writers as Michael Baughen, Michael Saward and others, and more recently Matt Osgood, Joel Payne and Sam Hargreaves (Resoundworship.org) left me no time to pursue my writing career – until recently.

A Painful Post-Mortem: A Novel by Mel Menzies

A Painful Post-Mortem: A Novel by Mel Menzies

Having already written Kat’s story in that earlier book, this time I wanted to reflect my journey: a mother’s loss, and a faith in a God who never wavers. A Painful Post Mortem is the result: a novel written, primarily, for non-Christians. All proceeds are for charity: Tearfund, for children who are the victims of HIV and AIDS; and Care for the Family, for their drugs project. The book, now available as an e-book, has also been adopted by Care’s Bereaved Parents’ Network. Readers’ Reviews are available here.

Currently, I’m working on a book about enlarging my vision, based on a talk I gave last year, as Keynote Speaker at the Salvation Army Leaders’ Conference at Swanwick. I also blog, regularly, on relationships and creative writing and, as Book Club leader at church, write book reviews as a resource for other Readers’ Groups.

© Mel Menzies, 2010

I’ve known about the Association of Christian Writers (ACW) for some time, although I can’t remember where I first came across them. Was it through a flyer in magazine, or perhaps an encounter at CRE?
Whatever the case, we as booksellers and the authors who write the books we sell — as well as those who write about them — are all intimately connected. So I was delighted when Lin Ball, Chairman of the Association, dropped in on our Day of Prayer thread, assuring us of their support. I invited her to tell us what it’s all about…
Lin Ball

Lin Ball

Ready to leave the garret?

OK… the vision of the impoverished writer scribbling away in a rat-infested garret is an out-of-date stereotype. But what remains true when you’ve dismissed the caricature is that the calling to write can mean lots of lonely hours. Yes, you can play your favourite tracks or have John Humphrys burbling in the background. You can stroke the cat, install a cappuccino machine, make sure you’ve got an endless supply of Everton mints, flirt on Facebook or make frequent and not always necessary visits to the post office. But when push comes to shove, it’s just you, the keyboard, the deadline and your untamed thoughts. Writing can be a solitary business.

It’s nearly 40 years since I started work as a trainee reporter on the Bristol Evening Post group, fresh out of school. Since then, I’ve accumulated a CV rich in writing and publishing experiences. I’ve ghost written several books, had some of my titles translated into Chinese and one into Japanese. I’ve had a novel published and countless articles in magazines and newspapers. I’ve been the editor of a mission magazine and several charity newsletters. I’ve birthed a Bible reading magazine and wept when it folded after 14 issues. I spent over 11 years as a commissioning editor with a major Christian publisher and launched at least a dozen first-time writers into print.

And I know that being a writer can be lonely to the point of desolation. Which is why for over 35 years I’ve been a member of the Association of Christian Writers and why I said ‘yes’ when I was asked to become chairman just over a year ago.

The fellowship of like-minded people is a wonderful thing. When I walk into a hall packed with writers at the start of a writers’ day, the buzz is amazing. We are all ages, all shapes and sizes, and have all kinds of writing experience or maybe none except the burning desire to put pen to paper. We are budding or actual crime writers, romantic novelists, poets, children’s writers. Mingling with us are editors or real live publishers – those magical people who can sometimes make dreams come true for some of the writers.

The Association of Christian Writers exists to offer fellowship, encouragement, training and inspiration to all kinds of writers or wannabe writers. You may write material that is gloriously Christian in content. Or you may write geography textbooks or science fiction or cookery books in which you’d be hard pushed to include anything about the gospel of Jesus Christ. But if you write and you are a Christian, then you are welcome in ACW. We know that even if your writing is not explicitly Christian, then it will implicitly bear the marks of the Master who is the Living Word, for you will want to do it to a standard of excellence that will honour him.

ACW runs two writers’ days in London every year in March and October and a weekend residential conference every other year in the summer as well as a growing number of regional events. ACW also coordinates about 35 area groups across the UK, groups of between half a dozen and 20 members who meet – some weekly, some monthly, some quarterly – to encourage one another, sharing their writing journeys. ACW sends members a quarterly magazine packed with fascinating and helpful articles and a monthly email newsletter of competition and publishing industry news, market opportunities and other ‘writerly’ snippets. Also on offer is prayer and manuscript criticism. But at the heart of all that ACW does is that buzz of sharing with others who love words. So get ready to leave the garret…

To find out more, go to www.christianwriters.org.uk

Lin Ball,
Chairman,
Association of Christian Writers

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