Business as usual at TMD

MY THANKS to Pete Barnsley, TMD’s Supply Chain & Marketing Team Leader, for his prompt response to yesterday’s report on the sale of Trust Media Distribution to the company’s CEO, Ken Munro, Another twist in the post-STL tale as TMD enters private ownership. Emphasising the security and stability that this transition brings to the organisation and its workforce as well as the company’s continued commitment to Christian wholesaling, albeit reduced in scope, Pete writes:

TRUST MEDIA, IT’S BUSINESS AS USUAL!

We are pleased to share this exciting news with you and are delighted that the change of ownership enables strong financial strength and ongoing investment for the future. It will also underpin our commitment to continued distribution and wholesale of Christian Books, Bibles and Resources to you. Our focus (and most significant part of our business) remains on developing our services to the Christian Trade with a comprehensive supply of a wide range of US publishers, a focused selection of UK publishers and industry leading Christian card & gift. Also to clarify, we will continue to be the exclusive wholesale partner for John Ritchie Ltd distributing all of their published content to the UK trade.

We are confident that you will see a high level of service as we move into and through 2012 and we are pleased to be making such a wide range of Christian Resources available to you.

Letters about the situation have been issued to retailers, who can expect to receive them within the next few days.


Paul Owen appointed as Director Of Sales at Kingsway Distribution

CONGRATULATIONS to Paul Owen on his appointment as Director of Sales at Kingsway Distribution. In a letter to the trade issued yesterday evening, Greg Tombs, Kingsway’s Managing Director, writes:

I am very pleased to announce that Paul Owen has accepted and been appointed to the position of Director of Sales-Kingsway Distribution.  Paul’s hard work, experience and dedication over the past 8 years has won him the respect and recognition of the Christian book trade and general market customers in the UK, as well as his peers and colleagues at Kingsway. Having twice been recognized with the Sales Representative-of-the-Year award by UK Christian Retailers which makes him an excellent fit for this role.

Paul will report directly to Greg, whilst the Area Managers (David Borg and Oli Proctor) and telesales reps (James Batterbee and Christine Wrench) will report to Paul, whose portfolio of responsibilities includes overseeing all direct sales activities and working with other members of the management team in formulating an overall strategic plan for the organisation here in the UK.


SU Bookshop Dublin reopened under new ownership

New business ownership: Shop Opening Jan 3 2012 as Footprints Bookshop

New business ownership: Shop Opening Jan 3 2012 as Footprints Bookshop

LAST BUT FAR FROM LEAST, wholehearted congratulations to Valmai Gee, who has taken the brave step of reopening the former Scripture Union bookshop in Dublin as an independent store following a decision by SU at the end of last year to close down its retail operations. Writing on the shop’s facebook page on Christmas Eve, Valmai explains:

Dear Friends,

I am writing to you to inform you that Scripture Union will no longer be operating the Footprints Bookshop at 43 Talbot Street, Dublin 1.

The recession has taken its toll on Christian bookshops and they feel it is no longer viable for them to be in the retail trade.

As of January 2012, Footprints Bookshop will be operated by me as a sole trader: Valmai Gee T/A Footprints Talbot Street.

Please continue to support us as we continue to promote Scripture Union “Authentic Youth”, Bible Reading Notes and Sunday School material.

Valmai continues,

This follows the way of Footprints Cork and Footprints Dun Laoghaire.

Though essentially we are independent bookshops trading under the “Footprints Bookshop” name, each of us believe Ireland needs Christian bookshops on the street. We have… each taken on the task to keep the bookshops running, to serve the churches who work hard in outreach and discipleship, and to serve individual believers in their own spiritual growth and desire to reach others for the Lord Jesus Christ.

Many blessings, Valmai Gee.

At a time when so many bookshops are closing, it’s wonderfully encouraging to discover someone bucking the trend: Valmai, I salute you — may the Lord bless you richly and may many customers pass through your doorway to make your venture worthwhile and viable!

David C Cook/Kingsway Key Stakeholder Letter 21 Oct 2011 (pdf, 111kb)

David C Cook/Kingsway Key Stakeholder Letter 21 Oct 2011 (pdf, 111kb)

EIGHTEEN UK WORKERS HAVE PAID THE PRICE in job losses as the long-term globalisation strategy behind Kingsway’s merger with David C Cook has been “accelerated” following the group’s more recent acquisition of Integrity Music.

Emphasising the level of expertise and investment involved alongside the strength and stability of the group’s new distribution system, Cris Doornbos, President and CEO of David C Cook, explains the thinking behind the changes in a Letter to Our Key Stakeholders dated October 21st:

As a key stakeholder of David C Cook and Kingsway, we want you to be among the first to hear news of some changes we have recently made to our UK operation, Kingsway Music and Distribution.

In way of background, we developed a five-year strategic plan earlier this year which laid out specific strategies required to increase our ministry impact and best advance our mission: “To equip the Church with Christ centered resources for making and teaching disciples who obediently transform today’s generations.”

The plan included, among other things, establishing one global worship ministry unit as we see worship music as one of the greatest tools we have to equip the global church. We have long had a vision to utilize music as a key tool for creating disciples around the world, especially as over half of the world’s population entered the new millennium unable to read. Our recent acquisition of Integrity Music has made it possible for us to accelerate our goal and take another important step forward.

The five-year plan also included the strategy of leveraging the expertise in our Canadian distribution business to support growth. Over the past several years, we have made significant investments in both our Canadian distribution operation and our United Kingdom distribution operation. We now have a new warehouse management system in place in both locations coupled with a new ERP system that has proven to be highly efficient and world class. Together with our experienced and knowledgeable team, we are in the advantageous position of having processes and systems that are highly effective, and allow us to offer our current and potential publishing and music partners a strong and stable distribution service in both Canada and the United Kingdom.

The letter goes on to spell out a number of specific changes being made as the plan is implemented, concluding, sadly, with job losses in the UK:

  • Kingsway Music and Kingsway Distribution separated;
  • Kingsway Music and Integrity Music combined to create “one music ministry unit with two labels” headed up globally by Ryan Dunham with Jonathan Brown taking over from John Paculabo at Kingsway Music UK;
  • Creation of a single global distribution service operating from bases in the USA, Canada and the UK, headed by Greg Tombs, Managing Director of Global Distribution;
  • John Paculabo becomes Managing Director of Global Song Development, with specific responsibility “for seeing that our songs are being sung in local churches around the world, while working to nurture and develop indigenous writers and artists in other nations”;
  • 18 jobs in the UK “eliminated due to new operational efficiencies and redundancies in roles”, an outcome described as “necessary, but heartbreaking.”

My thanks to John Paculabo for providing the information upon which this report is based. John himself explains further:

We intend to remain focused and dedicated to the development of worship songs and worship writers on both sides of the Atlantic, a point which I would strongly emphasize.

The net result of [these realignments], plus the poor economic trading conditions that we are all experiencing, has brought about the redundancies of last week. These decisions are painful and difficult as Kingsway like so many other Christian ministries fosters a family atmosphere, and so it is true to say that friends and family have all been affected by these job losses.

Please keep those who have lost their current livelihood in your prayers.

Pray too that Kingsway/David C Cook’s globalised service strategy and systems prove more resilient and robust than Biblica/IBS-STL’s similar exercise back in 2008/2009.

Discussions Update
At some point within the next week or so I plan to post a summary of the recent discussions, working title “Kingsway: Discussion Summary and Unanswered Questions”.

A preliminary draft is available in the Christian Authors, Booksellers and Publishers facebook group: all group members are welcome to comment, suggest revisions and/or possible solutions, but I respectfully request that you refrain from taking the discussion into any public forums until it is finalised and published here. Thank you.

IN THIS EXCERPT from the recent discussions about Kingsway, the Spirit Break Out album in HMV and Kingsway’s RRPs, Luke Bunger (The Hub, Walsall) replies to John Robinson (aka ‘John the Areopagite’), presenting us with two possible ways in which things could turn out for the Christian book trade over the next few years.

Many publishers and suppliers offer their Christian retail partners wholly commendable and comprehensive support: I hear the praises of CWR, IVP and Lion Hudson sung most often. This shout out is not to them but to those who seem tempted to think, “Christian retailing is dead: let’s go elsewhere…”

No doubt there are many other scenarios between the two extremes in the picture Luke paints: we live not in a world of black and white but in a rainbow world, with myriad possibilities and God’s promise of grace arcing overhead; but rainbows only appear after the storm — and after the storm, by God’s grace, sometimes we get to choose the colours. Let’s choose wisely.

Obvious typos and minor punctuation/grammatical errors have been corrected, but otherwise these excerpts are exactly as written:

John Robinson said:

God forbid that Kingsway were to actually do their mission and spread the Kingdom message. I think it was high time that some Christian retailers were to understand that the messianic vision is for the world and not to be kept in the back streets – I heartily commend Kingsway for trying to spread the Gospel any way they can!

John the Areopagite

Luke Bunger replied:

John.

The simple fact of the matter is that no-one is criticising Kingsway for getting their stuff out there. In HMV, Amazon, iTunes or otherwise. Many of us (and I would suggest almost everyone who is commenting here) think that it’s good.

The thing we don’t like, however, is taking existing customers and encouraging them to shop elsewhere. Everyone receiving the email were existing Kingsway customers, primarily people who are already Christians, and many of whom already buy Christian music, who either signed up online, filled in contact cards at events, or responded to those cards which used to be placed in the front of CDs and DVDs.

This did NOT hit HMV’s sizeable database, nor did it hit every iTunes user. If it did, this would be amazing news, even given the unfortunate wording.

It hit Kingsway’s.

And as a result, in the main, it was read by people who already support Christian music. Many of these already use Christian bookshops (I know for a fact several of MY customers received it).

It encouraged these people to stop supporting their Christian bookshops and instead to use the secular HMV store for their Christian music needs, and that is what we take offence to.

The other issue is that does making the music available at HMV really spread the gospel, if as a result Christian businesses are closed down?

Let me propose two situations for you to consider:

In the first, Christian publishers and suppliers like Kingsway effectively abandon the Christian trade in favour of the secular trade. Their reasoning is simple: the Christian trade is dying, and focusing on retailers like HMV and Amazon reaches a wider audience.

As a result, their self-fulfilling prophecy comes to pass, the trend continues, and within the next few years, the Directory Phil manages reduces from a few hundred entries to a few dozen.

As a result, Christians still have access to music and books, and non-Christians have the possibility of stumbling across them while browsing through the Self Help sections of bookshops, or the Blues and Gospel section of HMV.

The second option is that suppliers and publishers make a continuing push to support the Christian trade, even if it risks alienating HMV, iTunes or Amazon. Their logic is simple: Christian bookshops exist primarily to support the Christians in the community, and spread the gospel to non-Christians and we should invest in that.

As a result, the trend of closures is slowed, and maybe even reverses. Christian bookshops become healthier, more vibrant and more appealing. Because of the commitment by suppliers, the bookshops become steadily more profitable, and are able to open up more branches, and move into more high profile locations. HMV, Amazon and others may kick up a stink, and may even decide not to stock the products (though that seems unlikely, if there is demand for it, and the possibility of making a profit).

Now. Picture a seeker. Someone who is interested in the bigger questions, but unsure whether they are ready to commit to anything by crossing the threshold of a church. The kind of person who I see most days at The Hub.

In world one, there is no Christian bookshop. They visit their local Waterstone’s, ask about Christianity, and are pointed to either the World Religions section, where they can buy three or four copies of the Bible, alongside dozens of other “Holy Books”, or the Self Help section, where they stumble across a Joel Osteen book, but not before picking up a handful of other books all advocating wildly different beliefs and opinions. They ask the staff member for advice, and the best answer he is trained to give is, “This one by Paul McKenna is very popular. You may have seen him advertising it on the TV recently”.

In this world someone interested in Christian music will be pointed to the Blues and Gospel section, and will think “I’m really more into Rock… I’m not really into Blues or Gospel music… I guess there is nothing in the Christian scene for me”.

They will probably save a few pounds on the books they buy, v/s the prices they would have paid in Christian bookshops, but that’s about the sum of it.

In world two, this seeker would hopefully be able to walk into a Christian bookshop in his or her town.

They would have the choice of dozens of translations of Bibles, in hundreds of different shapes and sizes. They would have a wealth of Christian teaching available, whatever background or circumstances they find themselves in, not to mention the wealth of information afforded to them by staff who have the time and knowledge to talk with them about their needs, and pray with them about their circumstances.

They would ask about music, and find that there are hundreds of CDs and DVDs available, in many different genres, that whatever music they like, there will be something in the Christian world for them.

They may have to journey into the backstreet to find it, but find it they hopefully will, and when they do, they will find a place where they can find out much more about the Christian faith than they likely ever would in HMV, Waterstone’s or at Amazon.

So I ask you this: in which circumstance is the Gospel of Jesus Christ really more effectively preached, and the lost more effectually reached?

Of course, we would all prefer not to have to live in an either/or world, but a both/and one. But if we do have to choose, I know which choice I would be making.

Update, 29/09/2011
“Somehow we have to deal with this or we will be torn apart by it” - Eddie Olliffe reflects on the current situation: Book Trade – Pricing policy, discounts and the deepening sense of unease

THE SCREENSHOT BELOW shows Kingsway’s announcement telling everyone on their mailing lists to “check out your local HMV” for Worship Central’s Spirit Break Out, where people will be getting “a dose of God-soaked, Spirit-powered, Jesus-centered live worship” — and that’s what it’s all about, right?

“All about Jesus”, in the words of Tim Hughes.

Kingsway Announcement: HMV Gets Spirit Break Out

Kingsway Announcement: HMV Gets Spirit Break Out

I’d love to echo Kingsway’s enthusiasm, I really would. But what I see isn’t so much an opportunity as a missed opportunity — because the truth is that HMV don’t get Spirit Break Out: HMV don’t get it at all. To HMV, it’s just another money-spinner, another chance to rake in the £££s and set their tills ringing, just like iTunes.

And the people who do get it, the people who genuinely understand what it’s all about? The people for whom it really is all about Jesus, namely Christian retailers? They’re left out in the cold with a standard trade discount from Kingsway of 35% 33%* against Kingsway’s £12.99 RRP (apart from a few who may have secured more favourable terms through advance orders). That’s a retailer buy-in price of £8.44 £8.70*, which compares to the real market pricing as follows:

I ask quite simply: how can this in any sense be fair? Yes, it’s great that at least one bricks & mortar retailer can match the iTunes/Amazon price… but imagine how much better it could be: imagine not only the impact upon the UK’s struggling Christian retailers but also the outreach potential if Kingsway dropped the artificial RRP and used their own selling price as the starting point — then went a step further and declared that they’re making the album available to retail at £7.99 across the board!

Imagine a Christian publisher operating their business on a level-playing-field basis!

How about it, Kingsway? Is it all about Jesus? Or is it really all about the price?

And last but not least: I know since last year’s discussions you’re no longer comparing your actual selling prices with your own RRPs publicly on your website, and that’s great: thank you. But you are still doing so behind the scenes in your direct mailings. I’m sure that’s just an oversight, and no doubt now that you’re aware of the matter you’ll straighten things out in your one-to-one dealings too, so thanks again.



* Updated 28/09/2011 following Melanie’s comment - thanks Melanie!

2010: how was it for you? The question’s a little premature, of course: we’ve still got a few days to go. But from a web stats perspective, here’s how it’s been in this little corner of the blogosphere, with the top ten posts as follows, set out as post date, title, page views.

  1. 26/01/10 Living Oasis: A new and exciting vision for your local Christian Bookshop: 2101
  2. 21/01/10 Nationwide Christian Trust Confirmed as Bidders for Remaining Wesley Owen Stores: 1047
  3. 31/05/10 Kingsway Polls: Because the questions won’t go away…: 948
  4. 08/01/10 Wesley Owen: Beginning of the End as Nottingham Branch Ceases Trading: 860
  5. 28/5/10 Kingsway: John Paculabo Responds: 824
  6. 02/03/10 Living Oasis: 20 Shops, Meetings and Openings: 820
  7. 17/05/10 Kingsway, Cross Rhythms and the cost of Christian music: are retailers being priced out of the market? 789
  8. 03/01/10 Wesley Owen and CLC: Looking to the future…: 758
  9. 10/08/10 For I am ashamed of the Gospel? Concerns raised as Living Oasis declares plans to “de-Christianise” shop windows: 727
  10. 24/02/10: Living Oasis: Nationwide rollout plans gather momentum: 713

Two stories have clearly dominated: the rise of Living Oasis following last year’s collapse of Wesley Owen, and the shenanigans over Kingsway’s pricing practices. Thankfully, of course, Kingsway came to their senses before it became necessary to refer the matter to the OFT, but I must confess that I found the whole episode deeply disheartening and have yet to understand how a Christian organisation could treat both government guidelines and its trading partners with such contempt: a very strange attitude indeed.

As for Living Oasis, the questions I raised a few weeks ago about their future plans remain open. Andy Twilley has stated that he will “happily give [any enquirers] the actual position” but has yet to actually do so openly. The apparent plan to grow the business “by a minimum of 20 sites each year” seems an idealistic fantasy at best but until such time as Living Oasis are willing to speak more freely of their game plan the rest of us can only watch and wonder.

The post stats tell only part of the story, of course. The top five pages over the past year are:

  1. Home page: 62,621
  2. Wesley Owen: 6,838
  3. About: 932
  4. Belfast: 908
  5. Manchester: 820

Once again, then, the topic that has dominated visitors’ interest has been Wesley Owen / Living Oasis.

Finally, for those who may be wondering where the traffic has come from, the top 5 referrers over the past year have been:

  1. christianbookshops.org.uk: 10,608
  2. facebook: 1,462
  3. wordpress.com: 777
  4. twitter: 758
  5. Google Reader: 448

There’s much more data available of course, such as the search terms people have using to find their way here: feel free to ask if you’re curious.

Letter to Retailers (pdf, 1.6mb)

Letter to Retailers (pdf, 1.6mb)

MY THANKS to John Paculabo for kind permission to post his letter to retailers — which he mentioned yesterday, Friday 30th July 2010 — for download here. Some retailers will have already received it by email, others can expect to receive it by post within the next few days.

As John himself explains, it’s a long letter — three pages of A4 — in which John sets out to address recent concerns raised both here and privately, looking at issues such as distribution and fulfilment, direct sales and digital downloads in particular. John outlines initial proposals for ways forward that should work for all of us, acknowledges that mistakes have been made, seeks to reassure us that these have been genuine mistakes with absolutely no intention to compete with or undermine high street retailers, and finally invites us to share the journey: “to walk this road together”.

Rather than reproduce the full letter, I’ve simply excerpted the opening paragraphs: to read the rest, download the pdf: Kingsway Letter to Retailers (1.6mb).

John writes:

Dear Retailer,

I apologise for the length of this letter, but it is written to bring you up to speed in a number of areas, including distribution, fulfillment, direct and digital sales to name but  four, and so I would appreciate if you could make  time to read this carefully.

Distribution
Since the decision to bring home distribution from STL in Carlisle, we have worked tirelessly in the pursuit of of providing you, the retailer, with a first class service; as a consequence  this task has brought many challenges. Many of the skills that we previously possessed in this activity had been lost in the last 20 years.
I am aware that we have some way to go in this respect; however, I am extremely confident that within a relatively short space of time, our service to you will be much improved and by the end of October at the latest, we shall return to levels of excellence that many of you will remember.

Our new distribution system marries perfectly into our accounts package but has proved to be somewhat inflexible in certain areas, and while we forced it to fit our needs, it has been a difficult process. Having to train new staff with little prior knowledge of our products or the new system also added to our distribution difficulties, however, we continue to work extremely hard to improve our service to you. Having now completed our annual stock-take (our year begins June 1st) we are confident that we have stock integrity and therefore going forward, fulfillment of orders will increase…

… and thank you, Luke, for spotting this within the last hour or so:

THANK YOU KINGSWAY.

Anyone who has visited the Kingswayshop.com will notice a small victory for us.

Gone are the “Our Price” “RRP” and “You Save” boxes on the pages of most products.

Gone are the bogus “Pre-Order” Discounts.

Replaced simply with a “Web Price” and, nothing else.

It has yet to filter down to Kingsway owned PuraShop.com, but this is a serious step in the right direction.

I on the few items i have checked, the “Web Price” is the old “our price” so they are still undercutting their retail partners, but in a way that is neither illegal, nor lies to their own customers.

It is not entirely bannished, the search page still has some remnant of “RRP” and “You Save”, but I am willing to overlook this as a small oversight, or a “work in progress” glitch.

Indeed, on all the “Pre Order” titles that i looked at, there is no evidence of any exclusive saving to be had by placing the pre-order, no indication as to what the price will be once it is releases, and as i mentioned, with the offers they are making available to retail partners on “Pre-orders” we should be well on our way to achieving price-parity on pre-orders anyway.

Once again, thank you

And a follow-up comment from Andrew Lacey:

Well spotted- this must have been updated this morning after 10am or so……

This doesn’t happen overnight, so some serious thinking must have been going on somewhere behind the scenes- for some time. Might have been nice to note somewhere that this was underway- would have saved a few of us a lot of pondering & heartsearching?!

None the less welcome for all that.

I will not now, of course, be pursuing a formal complaint with the OFT :)

IN MY ORIGINAL POST this morning I drew a comparison between the £13.48 preorder offer featured in David Keen’s post The Last Instrumental Worship Album…Ever! and Kingsway’s out now offer on their The Best Instrumental Worship Album…Ever! of £12.99 compared to their RRP of £16.99.

It has since been brought to my attention that the £13.48 pre-order offer originated from eden.co.uk, not Kingsway. I have therefore withdrawn my original post. If anyone knows what Kingsway’s pre-order offer was, please leave a comment or contact me directly.

The basic issue of undermining trade elsewhere and misleading customers by advertising products at RRPs that the publisher/producer never in fact charges remains the same, however, and so my intention to notify the Office of Fair Trading of this ongoing situation remains unchanged.

Formal notice, John: sort this folly out — today, please — or, as advised to you and others by email this morning, I shall be registering a formal complaint with the OFT. Over ten weeks have passed since I first raised concerns here; a full week has passed since July 21st, the date by which you indicated your intention to address the matter: more than sufficient time to straighten things out but with no evidence of any action taken.

Please note that this is neither a bluff nor a threat: more a case of weary resignation. I do not regard initiating formal proceedings against a Christian organisation as something to be undertaken lightly. I remain hopeful that Kingsway will acknowledge the error of their ways and take appropriate remedial action before such intervention becomes necessary.

Anyone who’d care to join me in finalising and submitting a formal complaint to the OFT, please get in touch. Thank you.

TODAY, Wednesday 21st July 2010, is the date suggested by John Paculabo for a meeting in London at which he proposed to address the concerns of the trade over Kingsway’s pricing practices and to further enlighten us about their “aspirations and many other issues and their possible impact”:

I am more than willing to address the issues raised in the blog in recent weeks with regards to Kingsway, pricing, internet etc, and I am more than willing to share with you our aspirations and many other issues and their possible impact including a generation that expects; no demands that music is free!

However I am not willing to commit discussion to a blog where those with any axe to grind can snipe from the cover of their office, but face to face is different. I am more than happy to meet in London or anywhere else for that matter at a suitable location, and with an independent chairman. (Board meetings and Charity work means that I would not be available until the middle of July), so let’s set a date of Wednesday July 21st at 11am, venue to be decided.

To the best of my knowledge, however, John has not followed through on that offer and nor has he come forward with any other way of communicating with us on these issues. I’m aware of some ongoing correspondence between Kingsway and a number of individual trade customers, but as far as I know none has resulted in any resolution of the specific concerns raised here: at best, it seems to be case of, “We hear what you say,” with a subtext of and we don’t give two hoots.

This observation is not intended in any way to denigrate Kingway’s reps or customer services staff who have, in my own experience and according to others’ reports, remained unfailingly courteous and helpful: I am sure that they share our concerns and are no doubt frustrated by what appear to be the intransigent attitudes from higher up within the company, but they remain powerless to respond. That the company’s senior management has allowed this situation to drag on for so long strikes me as both astonishing and very sad, and it reflects very poorly upon an organisation that practices excellence in so many other areas.

On the basis of his responses thus far, John’s claim to be “more than willing to address the issues raised” appears to be if not actually disingenuous, then what, exactly? Nonetheless, John, if you’re reading, my invitation to you to contribute a Guest Post remains open: a blank canvas upon which you can expound your point of view without editorial input beyond a brief introduction; you have my email address (I’m sure you wouldn’t, John, but no sniping or axe-grinding, please).

An Unwholesome Witch Hunt?

Last week I made so bold as to suggest that Kingsway are not the only Christian music supplier out there: there are alternatives. Is such a suggestion unreasonable or irresponsible? You, gentle reader, must decide, but Ian responded as follows:

I think there is an unwholesome witch hunt of Kingsway going on here that is unedifying and quite nasty.

I confess that this leaves me baffled. Unwholesome? Witch hunt? Unedifying? Quite nasty? I’d be immensely grateful if someone could spell out the point at which my posts or these discussions have degenerated to that point, please, because I truly can’t see it. I guess, on reflection, my knockabout post — Weekend Knockabout: The Ultimate Christian Product Awards — was a tad overdone, but it was clearly flagged as humour, highlighting some rather crass marketing. I did, however, feel that I had set the record straight with my subsequent post, In Defence of Kingsway, in which I invited those who wished to sing Kingsway’s praises to do so freely: none did.

A friend elsewhere has this as his forum signature: “The facts are friendly.” Unfortunately in Kingsway’s case the facts are rather more messy than friendly — but neither I nor anyone else here, to the best of my knowledge, has manipulated the truth or promulgated any falsehoods about Kingsway: again, I simply ask anyone who can identify any inaccurate reporting or misrepresentation to do so, please, so that I can straighten things out.

Otherwise I stand with Melanie, who responded to Ian as follows:

I’m sorry you think this is a witch hunt Ian. I don’t think this is a Witch Hunt. I don’t think anyone wants to burn Kingsway nor demonise them, in fact those on this blog have continually expressed their desire to work with and to be in communion with them, but they are making it hard to do so currently in a way that others in the same industry just are not.

Calling a company to question over an action they are undertaking, an action not undertaken by their own parent company David C. Cook, is not to my mind witch hunting.

If the Kendrick example cited in my original post (examined more closely in Truth, Lies and CD Prices: Taking a Closer Look at Kingsway’s Price Comparisons) was a one-off then, yes, this entire debate would be an exercise in futility, although even then I think it would be a far cry from the “witch hunt” and nastiness Ian alleges.

Two more examples should, I trust, be sufficient to make the point. In my Truth, Lies and CD Prices post I cited the example of You Have Shown Us: Songs of Justice, Mercy and Humility advertised at pre-order price, £9.99; RRP, £12.99:

You Have Shown Us: Songs of Justice, Mercy and Humility: Pre-order price, £9.99; RRP, £12.99

You Have Shown Us - Songs of Justice, Mercy and Humility - Pre-order price, £9.99; RRP, £12.99

I asked:

Will customers placing ‘pre-orders’ for this item really save £3.00, 23% off the advertised RRP? Or will the price simply go up by £1.00 as per the Kendrick album? Will Kingsway rise to the Micah Challenge’s call for trade justice in their own business practices?

And what we find in practice is:

You Have Shown Us - Songs of Justice, Mercy and Humility - now available, Kingsway price £10.99; Kingsway RRP, £12.99

You Have Shown Us - Songs of Justice, Mercy and Humility - now available, Kingsway price £10.99; Kingsway RRP, £12.99 (screenshot taken 29/06/2010)

That screenshot was taken just 8 days after the advertised release date of 21/06/2010: the product went on sale straightaway at £2.00 below the so-called RRP; and as I prepare this post, the same offer remains online at kingswayshop.com. Were customers placing pre-orders at £9.99 in anticipation of a £3.00 (23%) saving misled? You decide.

Next up, the Ton of Worship 2 CD collection. There’s no doubt about it, this collection represents superb value for money and I applaud Kingsway’s initiative in making the Ton of Worship series available. But once again we find a pre-order offer that does not live up to the promise:

Kingsway Ton of Worship 2 - pre-order offer: £8.99, save £1

Kingsway Ton of Worship 2 - pre-order offer: £8.99, save £1 (screenshot 08/06/2010)

But what do we find on product release? Exactly the same offer, still available as I write:

kingswayshop.com - Ton of Worship 2 - out now, £8.99 save £1

Kingsway Ton of Worship 2 - out now, £8.99 save £1 (screenshot 28/06/2010)

But was this not a pre-order offer? Were customers who pre-ordered in anticipation of a £1 saving misled? How can so-called RRPs hold any validity when a producer never sells their products at those prices, even for a nominal period of time? And lest anyone should protest, “But it’s only £1″ — when was the last time you were shortchanged or overcharged by £1 and didn’t object?

The facts are indeed messy as Kingsway seem to arrogate to themselves the right to ignore the pricing guidelines that most other retailers — Christian or otherwise — assiduously abide by. If simple fact-finding and highlighting of bad practice is “an unwholesome witch hunt” then I plead guilty as charged — but in witch hunts is it not normally the weak and defenceless being hunted down by a baying mob of inquisitors? Kingsway are neither weak nor defenceless, and we who wish to trade with them are not a baying mob seeking their destruction. No, Ian: whilst I appreciate your raising these concerns, you have completely misread the situation.

The reality is rather — as referred to by Melanie — summed up superbly by John Duncan as follows:

… the point at issue here is whether Kingwsay are negotiating [the discussion about the future of bricks and mortar shops] with honesty and integrity. If Kingsway had simply shrugged their collective shoulders and said that the retail trade is dead in the water, and that they were focussing all their efforts onto the ‘online customer’, I am sure we would all be very upset but at least we would know where we stood. However in fact Kingsway are claiming to be supporting the retail trade, and at this time are wanting us to sign up to their partnership deals.

In my opinion the point Phil and others are making here, is that the practice of using an RRP that is simply a fiction, in terms of what they themselves actually charge, is an unfair and fundamentally dishonest pratice and discriminates heavily against the retail trade. I agree with the point they are making. It is this perceived dishonesty at the heart of the way Kingsway are trying to negotiate the change in business model that is causing this highly charged debate.

Highly charged? Perhaps. An unwholesome witch hunt? By no means: Kingsway are emphatically not the enemy — but fundamentally dishonest business practices and Kingsway’s apparent willingness to give in to them most certainly are; and whilst we may not be our brothers’ keepers, we certainly do have a duty of care to not stand idly by and allow Kingsway to suicidally sink themselves in this mire unprotested.

John referred to the “possible impact” of Kingsway’s “aspirations”. I suggest that he would do well to reflect upon the actual impact their current business practices are having upon their trading partners: we too, John, are your customers: do you truly despise us and our concerns?

My hope and prayer is that if John Paculabo lacks the wherewithal to deal with this situation himself then perhaps someone from David C Cook will show sufficient grace to step in and give him whatever support is needed to take control of Kingsway, their wayward adoptive child.

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