Responding to my musings about Bibles and Bookmarks John Duncan of Cornerstone Book Shop has expressed unease about Hodder’s recent makeover of their range of NIV Bibles, branding the covers with their marketing spin: “NIV: The World’s Most Popular Bible”.
I’m inclined to agree with John: in fact, I couldn’t agree more — I simply don’t want to find myself carrying a Bible that’s had its cover so brazenly redesigned as an advertising hoarding; something about it goes against the grain… and I’m all the more uneasy about the way Hodder have used the symbol of the Cross as a vehicle for their advertising.
And I’m also inclined to question the claim: is the NIV really the world’s most popular Bible? Or is it simply marketing spin? I’d love to see some independently verifiable figures to back this up: I’m fairly sure my own sales figures don’t back it up — I’ll check when I’m back in next week: watch this space…
But whether it is marketing spin or genuine truth, I remain unconvinced that emblazoning it on the covers of our Bibles is appropriate. By all means put it on the packaging, on a wraparound or on marketing materials — perhaps on a promotional bookmark? — but let’s take it off the actual Bibles.
How do you feel about it?