is the theme of the next Booksellers Association Small Business Forum for independent booksellers. Advance booking is required but entry is free for BA members.
Meryl Halls, Head of BA Membership Services, writes:
Dear Independent Bookseller,
Online & Active
15th July, Thistle City Hotel, Birmingham
I do hope you can join us for the summer SBF meeting on 15th July in Birmingham. This year, we are building on our recent themes of increased professionalism, and running a seminar called Online & Active, which is designed as an independent booksellers’ lowdown on the what, why, where, when and how of websites, online marketing, community-building and lots of other 21st Century stuff.
Our speakers will cover a wide range of topics, including building your own website, online marketing, social networking and using third party suppliers – and there will also be ample opportunity to ask questions and to learn from each other – as is usual and so valuable at Small Business Forum events.
We know that sometimes, booksellers can be baffled by the whole subject of online bookselling and new technologies, e-books and print-on-demand, digitization and blogging; and for those already doing it, there are challenges in keeping up with the latest developments. This seminar should help clarify what the issues are, and what you can do about them. The emphasis is, as always, on practicality and on how other booksellers are doing it. So come along, armed with questions and your own experiences – and have a great day.
There is no doubt this is a huge area to cover, and we are aware that maybe not everyone will have all their questions answered on the day. This seminar is the first of its kind for SBF, and if needed, could be the first of many, if we find booksellers have an appetite for more, and have more topics they want to see covered. Please do fill in the questions section, partly for the “Ask Sridhar!” Session, but partly to let us know if we are covering the right ground, and if there is more to do.
In the meantime, we look forward to seeing you in Birmingham.
Head of Membership Services
• Download the full program (pdf, 175kb)