When products like this appear I am embarrassed to be Christian retailer. I could, I suppose, walk by on the other side or look the other way and claim that as a specialist in academic theology this has nothing to do with me — but in truth it is that very theology that cries out against the crassness.
Let me put this very simply: it takes more than sticking a Bible verse on something to make it a Christian product; and tacking Bible verses onto packets of chewing gum does not make them ‘fit for purpose’ — except, perhaps, to be spat out in disgust, as Christ is depicted by St John of the Apocalypse, spitting out the luke-warm water of shallow commitment. But please don’t spit it out onto the pavement: the last thing I want is this stuff stuck to my sole to then be trampled into someone else’s carpet (that’s what’s known as a spit infinitive, by the way).
And stuff like this does stick: it sticks to our souls, tarnishes our spirits, contaminates and undermines this entire once-glorious enterprise for which Christ died. The man of sorrows weeps once more as the Good News, the message of a love stronger than death, of lives transformed, is reduced to Bible verses on packets of bubble gum.
What next, I wonder? Christian-branded toilet paper with a Bible verse on every sheet and the strapline, “Now you don’t need to wash your hands afterwards.”
Something deep in the heart of this particular Christian just died.
Testamints Sugar-free Gum is now available in a completely redesigned package in two best-selling flavors: peppermint and spearmint.
Testamints has been providing encouragement to Christians from all walks of life since 1998, and the sugar-free gum packs have been proven best-sellers at the checkout counter since their initial introduction.
Each package contains 12 pieces of delicious US-Made sugar-free chewing gum, and a carefully chosen Scripture verse is also printed on the back of every package. With a commitment to helping Christian’s [sic] share their faith with a product that people use every day, Testamints Sugar Free Gum is an easy way to introduce the gospel to a friend, relative or colleague.
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Ensure you are always well stocked with Testamints Gum at your checkout counter. It’s the most recognized best-seller in the USA and Canada.