Service, promotion and commitment: IVP’s new trade partnership scheme

IVP e-Bookmark May 2010

IVP e-Bookmark May 2010

IVP’s latest trade bulletin, e-Bookmark, introduces their updated trade partnership scheme, launched at the Christian Resources Together Retailers and Suppliers Retreat earlier this month, along with details of several new promotions and new/forthcoming titles.

The buzzwords for the new scheme are service, promotion and commitment, and from my perspective as a retailer I have to say that (apart from a brief hiccup back in 2007/08) there’s never been any doubt about IVP’s ability to deliver in all three areas.

Like many other publishers, IVP do run their own online shop — but unlike Kingsway, IVP don’t undermine their retail partners by selling below their own RRP, and any promotions they run online are also available to retailers, fully supported by a range of POS materials: flyers, posters and shelf-talkers, for instance.

IVP Partnership: Strengthening ministry together

IVP Partnership - download the flyer (pdf, 3.4MB)

With a growing portfolio of publishers alongside their own titles, no minimum order requirement, free carriage on all shipments and next-day delivery on orders placed before 12 noon, IVP — as I’ve said before — provide a vital link in the evangelical supply chain.

There’s definite room for improvement, however, as IVP still do not provide an online stock check and ordering service and have yet to join batch.co.uk (@batch_services) for online invoice processing and payments.

My message to IVP, then, is thank you for all that you are doing to work together with us as retailers — we really are “stronger together – weaker apart.” But please don’t stop where you are now; and please remember there’s no need to reinvent the wheel by creating your own online trade ordering and/or payment services: just join Pubeasy.com and batch.co.uk.

If you’d like to see IVP on PubEasy and batch, please let them know.

IVP’s partnership scheme is, of course, just one of several out there being offered by our many and various suppliers: Lion Hudson have their Alliance and Candle Scheme, Kingsway and Evangelical Press both run stockist schemes, and STL are currently fine-tuning their new retail partnership. If you could only sign up for one, which would it be, and why? And which, dare I ask, would you avoid — and why?

What’s the problem with Kingsway?

If you’re unfamiliar with the problems with Kingsway, see this post and its comments thread from last week: Kingsway, Cross Rhythms and the cost of Christian music: are retailers being priced out of the market?

If you think Kingsway’s practice of offering “discounts” by comparing their own prices to their own RRPs is immoral, please let them know too.

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