LIVING OASIS have announced the launch of their own customer loyalty cards this week, offering a stamp for every £15 spent with £10 off the next purchase after the sixth stamp, an effective 11% discount — and for facebook fans of Living Oasis Sutton who are quick off the mark, there’s a bonus available (no, I’m not going to tell you about it: you’ll have to become a fan for yourself and hope Clarissa’s feeling generous).
But with so many of them around, do loyalty cards really work? What do you do to keep customers coming back to your store? And if you’re a customer reading this, what do you think we should be doing? Is it all about prices or is there more to it than that?