STL UK’S DECISION earlier this year to offer carriage-free delivery on all UK orders was a lifeline thrown at just the right time for us at the LST Bookshop: no more having to hold back until we reached that ever-elusive carriage-free minimum order value, we could simply process orders of any size at any time — and that’s precisely what we have been doing, much to the delight of our customers.
For STL themselves, of course, that decision has come at a price: smaller orders to process and shipping costs to absorb — yet rather than tighten things up, they’ve gone on to offer us better terms and better discounts, albeit on what seems to be an increasingly narrow range if the September/October bulletin is anything to go by.
And now, rather than revert to a carriage-free minimum, they’ve gone the extra mile with this Charlie and the Chocolate Factory inspired initiative of a Golden Ticket — two steps further, in fact, with Silver and Bronze tickets on offer as well. All we need do to qualify for entry is place bigger orders: to be in with a chance for the Golden Ticket, worth £500, place an order for £250 or more; for the Silver Ticket, worth £300, place an order for £150 or more; and for the Bronze, worth £150, place an order for at least £75, the old carriage-free minimum.
So before you press send on that small order, pause for a moment and think: what would you do with a bonus order worth up to £500? Would another couple of items take your order up to the next level? Might it be worth waiting until a little closer to the deadline in case there’s something else to add?
STL, I salute you: thank you.