Tagged with reading

A Problem I’d Love to Have

Last week’s Bookseller reports on an innovative marketing ploy from Little, Brown: anonymous proofs sent out to booksellers with the challenge to guess the author (‘LB plays guess the mystery author’ Issue No. 5330, 2 May 2008, p.13). Commenting on the ploy, Nicola Hill, the company’s Marketing Director, said, It’s a different way of getting … Continue reading